Social Media Marketing Series
Introduction
Explore the Social Media Marketing Series, encompassing 3 courses—Social Media Marketing, Content Marketing and TikTok Marketing. Establish a strong social media marketing framework and implement an effective strategy for social media ads, accomplished through content that resonates with your target audience. Master the art of implementing an impactful social media strategy in just 6 days. Elevate your skills and make a lasting impact in the digital landscape.
Social Media Marketing Series
WSQ Mastering the Art of Social Media Marketing - Building a Powerful Social Media Presence
Course Duration: 2 Days
- Introduction to Social Media Marketing
- Develop Social Media Marketing Plan
- Learn How To Set Up Campaigns
- Monitor Outcome of Social Media Marketing
- Analyse and Optimise Social Media Campaigns
Content Marketing
WSQ Empower Your Brand Influence - Effective Content Strategies for Market Leadership
Course Duration: 2 Days
- Introduction to Social Media Marketing
- Explore Types of Content Marketing
- Learn Effective Planning with Content Calendar
- Craft Compelling Narratives with a Storytelling Framework
- Visualise Ideas through Storyboard Planning
- Optimise Reach Through Content Promotion
TikTok
WSQ Dominating TikTok Marketing - Understanding TikTok Shop, Ads and Content Creation Course Duration: 2 Days
- Formulate TikTok Marketing Strategies
- Create Viral Content and Implement Market Strategies
- Evaluate Marketing Strategies
Skills You Will Gain
WSQ Mastering the Art of Social Media Marketing - Building a Powerful Social Media Presence
- Develop Social Media Marketing Plan: Develop an effective social media marketing plan aligned with business objectives
- Acquire Campaign Setup Skills: Acquire the skills to proficiently set up campaigns, covering essential aspects such as budget allocation, audience targeting, ad scheduling and A/B testing.
- Campaign Tracking and Analysis: Monitor outcomes of social media marketing to review campaign effectiveness.
- Campaign Optimisation: Evaluate the performance of social media campaigns and make strategic adjustments to enhance their effectiveness.
Content Marketing
WSQ Empower Your Brand Influence - Effective Content Strategies for Market Leadership
- Effective Content Marketing Plan Development: Formulate a robust content marketing plan, strategically incorporating various content types, styles, and delivery modes tailored to engage the target audience effectively.
- Storytelling Frameworks Planning and Execution: Acquire proficiency in crafting compelling narratives aligned with core messages, compelling your target audience to take action through a well-defined call to action.
- Strategic Storyboards Conceptualisation: Strategically map out storyboards to vividly communicate conceptualised content ideas, ensuring a cohesive and consistent delivery of high-quality content that aligns with marketing objectives.
- Legal Parameters and Best Practices Navigation: Develop a comprehensive understanding of the legal landscape and best practices associated with content creation. Learn to discern permissible content types and optimise materials to align with industry best practices.
- Content Optimisation: Ensure your content is not only compelling but also maximised for effectiveness in meeting marketing objectives.
TikTok
WSQ Dominating TikTok Marketing - Understanding TikTok Shop, Ads and Content Creation
- Inbound Leads Acquisition: Gain an understanding of marketing strategies and apply the knowledge to attain quality inbound leads from TikTok, employing strategic implementation and targeted engagement.
- Viral Content Creation: Learn to craft compelling TikTok content and navigate the algorithm to maximise content’s visibility to a broader audience.
- Analysis and Optimisation: Evaluate effectiveness of the inbound marketing strategy through TikTok ads and make enhancements to optimise performance.
Tools Covered
Who Is This Series For?
This series is designed for marketers, business owners, senior managers, and executives who have responsibilities in business analysis, marketing, and sales.
Prerequisite
Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programs. Additionally, learners should possess a basic understanding of English, with the ability to listen, speak, read and write in the language.
Why Learn At OOm
Extensive Industry Experience Spanning 18 Years
Seasoned Trainers with Real-World Expertise
Immersive Learning Through Practical Hands-On Approach
Course Fees & Subsidy
Singapore Citizens & Permanent Residents (21 to 39 years old)
Singapore Citizens (40 years old & above)
Course fees (3-in-1 course)
S$3,264
S$3,264
Course fees after SkillsFuture subsidy
S$1,632 (After 50% subsidy)
S$979.20 (After 70% subsidy)
9% GST (on full course fees)
S$293.76
S$293.76
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$1,925.76
S$1,272.96
Additional Subsidy
*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
Singaporeans 30 years old and below can cover remaining fees with PSEA
Non Small-Medium Enterprises (Non SMEs)
Small-Medium Enterprises (SMEs)
Course fees (3-in-1 course)
S$3,264
S$3,264
Course fees after SkillsFuture subsidy
S$1,632 (After 50% subsidy)
S$979.20 (After 70% subsidy)
9% GST (on full course fees)
S$293.76
S$293.76
Nett Course Fee
S$1,925.76
S$1,272.96
Additional Subsidy
Companies with existing SkillsFuture Enterprise Credit (SFEC)^ can receive up to 90% additional subsidy to offset the remaining fees.
^Expiring on 30 June 2025
Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Reimbursement via Enterprise Innovation Scheme (EIS):
- Option 1: Annual tax deduction of 400%
- Option 2: Convert 20% of course fees into cash payout
FAQs:
Why is social media good for marketing?
Social media is pivotal for marketing due to its expansive reach, precise targeting abilities, direct customer engagement, content amplification, data-driven insights, and cost-effective advertising. It is crucial for enhancing brand visibility, nurturing customer relationships, and refining strategies based on real-time feedback. Modern marketers consider it an indispensable tool for its multifaceted roles in connecting with audiences to elevate online presence.
Can I attend the course if I do not have any digital marketing experience?
Having basic computer skills is sufficient, as the course is designed to be beginner-friendly and covers the fundamental aspects of Social Media Marketing. The trainers are experienced in teaching beginners and adept at delivering complex information in a patient and easily understandable manner, ensuring that you can keep up with the course.
What certificates will I receive upon completing the course?
Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.
What do I need to bring when attending the course?
Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.
How do I register for the course?
Social Media Marketing Series
$1,272.96
(After 70% subsidy)
Claimable with SkillsFuture Credits and PSEA
Duration: 6 Days
Training Location: 116 Middle Road, ICB Enterprise House, #07-02/03/04, Singapore 188972
