WSQ Empower Your Brand Influence: Effective Content Strategies For Market Leadership
Course Overview
Refine your content mastery with our comprehensive content marketing course in Singapore. Learn to craft a customised digital content creation strategy, ensuring the consistent delivery of high-quality content. Craft compelling narratives that not only foster credibility and trust but also strategically position you ahead of competitors. Upon completing the course, you’ll possess the skills to strategise, create, and promote content effectively, driving engagement, enhancing brand recognition, and establishing connections with your target audience.
2 Days
116 Middle Road, ICB Enterprise House #07-02/03/04 (Singapore 188972)
$424.32
(After 70% subsidy)
Claimable with SkillsFuture Credits and PSEA
Course Overview
Refine your content mastery with our comprehensive content marketing course in Singapore. Learn to craft a customised digital content creation strategy, ensuring the consistent delivery of high-quality content. Craft compelling narratives that not only foster credibility and trust but also strategically position you ahead of competitors. Upon completing the course, you’ll possess the skills to strategise, create, and promote content effectively, driving engagement, enhancing brand recognition, and establishing connections with your target audience.
Learning Units
- Introduction to Social Media Marketing
- Explore Types of Content Marketing
- Learn Effective Planning with Content Calendar
- Craft Compelling Narratives with a Storytelling Framework
- Visualise Ideas through Storyboard Planning
- Optimise Reach Through Content Promotion
Skills You Will Gain
- Effective Content Marketing Plan Development: Formulate a robust content marketing plan, strategically incorporating various content types, styles, and delivery modes tailored to engage the target audience effectively.
- Storytelling Frameworks Planning and Execution: Acquire proficiency in crafting compelling narratives aligned with core messages, compelling your target audience to take action through a well-defined call to action.
- Strategic Storyboards Conceptualisation: Strategically map out storyboards to vividly communicate conceptualised content ideas, ensuring a cohesive and consistent delivery of high-quality content that aligns with marketing objectives.
- Legal Parameters and Best Practices Navigation: Develop a comprehensive understanding of the legal landscape and best practices associated with content creation. Learn to discern permissible content types and optimise materials to align with industry best practices.
- Content Optimisation: Ensure your content is not only compelling but also maximised for effectiveness in meeting marketing objectives.
Who Is This Course For?
Marketers, business owners, senior managers and executives with business analysis, marketing, and sales responsibilities.
Prerequisite
Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programs. Additionally, learners should possess a basic understanding of English, with the ability to listen, speak, read and write in the language.
Why Learn At OOm
Extensive Industry Experience Spanning 18 Years
Seasoned Trainers with Real-World Expertise
Immersive Learning Through Practical Hands-On Approach
Course Fees & Subsidy
Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old & above)
Singapore Citizens (40 years old & above)
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture subsidy
S$544 (After 50% subsidy)
S$326.40 (After 70% subsidy)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$641.92
S$424.32
Additional Subsidy
*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
NTUC UTAP members can receive up to 50% support for course fees after subsidy
Singaporeans 30 years old and below can cover remaining fees with PSEA
Non Small-Medium Enterprises (Non SMEs)
Small-Medium Enterprises (SMEs)
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture subsidy
S$544 (After 50% subsidy)
S$326.40 (After 70% subsidy)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
S$641.92
S$424.32
Additional Subsidy
Companies with existing SkillsFuture Enterprise Credit (SFEC)^ can receive up to 90% additional subsidy to offset the remaining fees.
^Expiring on 30 June 2025
Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Reimbursement via Enterprise Innovation Scheme (EIS):
- Option 1: Annual tax deduction of 400%
- Option 2: Convert 20% of course fees into cash payout
Course Schedule
Certificate
Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment.
*SkillsFuture Course Page here
Course Code: TGS-2023040339
Funding Validity Period: 27 Nov 2023 – 26 Nov 2025
Our Trainers
Martin Li
FAQs:
What is content creation?
Content creation is the dynamic process of ideating topics that deeply resonate with your target audience, requiring the crafting of written or visual content around these ideas to engage and captivate.
What are some examples of content formats?
Content formats can come in the form of blogs, videos, infographics, and many other varieties to communicate your brand message to your target audience.
Can I attend the course if I do not have any digital marketing experience?
Having basic computer skills is sufficient, as the course is designed to be beginner-friendly and covers the fundamental aspects of Content Marketing. The trainers are experienced in teaching beginners, adept at delivering complex information in a patient and easily understandable manner, ensuring that you can keep up with the course.
What certificates will I receive upon completing the course?
Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.
What do I need to bring when attending the course?
Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.
How do I register for the course?
You can indicate your interest here, call us at 6993 9898 or email us at enquiry.institute@oom.com.sg and we will get back to you as soon as possible.
WSQ Empower Your Brand Influence – Effective Content Strategies For Market Leadership
WSQ Empower Your Brand Influence – Effective Content Strategies For Market Leadership
TGS-2023040339
$424.32
(After 70% subsidy)
Claimable with SkillsFuture Credits and PSEA
Duration: 2 Days
Training Location: 116 Middle Road, ICB Enterprise House, #07-02/03/04, Singapore 188972
