WSQ Clicks to Conversions – Mastering
Google Analytics
Course Overview
Empower your business decisions with insights by enrolling in our two-day Google Analytics course. Learn how to harness data analytics to drive strategic actions, optimise marketing efforts, and achieve your organisational goals using Google Analytics. During the course, you will also gain proficiency in navigating and extracting insights from Google Analytics, develop analytical skills to make informed decisions and optimise performance, as well as learn to create custom reports and segments tailored to your business needs.
2 Days
116 Middle Road, ICB Enterprise House #07-02/03/04 (Singapore 188972)
$424.32
(After 70% subsidy)
Claimable with SkillsFuture Credits and PSEA
Course Overview
Empower your business decisions with insights by enrolling in our two-day Google Analytics course. Learn how to harness data analytics to drive strategic actions, optimise marketing efforts, and achieve your organisational goals using Google Analytics. During the course, you will also gain proficiency in navigating and extracting insights from Google Analytics, develop analytical skills to make informed decisions and optimise performance, as well as learn to create custom reports and segments tailored to your business needs.
Learning Units
- Master the Fundamentals of Data: Data and Methodology
- Explore the Features, Insights and Capabilities of Google Analytics (GA4)
- Leverage GA4 Data to Achieve Strategic Success
Skills You Will Gain
- Google Analytics (GA4) Setup: Seamlessly integrate Google Analytics with your website
- Customer Management: Delve into audience profiling, customer segmentation, and journey mapping
- Report Creation: Create custom reports tailored to the business’ needs
- Data Analysis: Acquire expertise in using GA4 for in-depth analysis of key metrics and dimensions to make informed decisions
Who Is This Course For?
Marketers, business owners, senior managers and executives with business analysis, marketing, and sales responsibilities.
Prerequisite
Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programs. Additionally, learners should possess a basic understanding of English, with the ability to listen, speak, read and write in the language.
Why Learn At OOm
Extensive Industry Experience Spanning 18 Years
Seasoned Trainers with Real-World Expertise
Immersive Learning Through Practical Hands-On Approach
Enrol in our Google Marketing Series and gain a holistic strategy for success across the platform!
Course Fees & Subsidy
Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old & above)
Singapore Citizens (40 years old & above)
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture subsidy
S$544 (After 50% subsidy)
S$326.40 (After 70% subsidy)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$641.92
S$424.32
Additional Subsidy
*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
NTUC UTAP members can receive up to 50% support for course fees after subsidy
Singaporeans 30 years old and below can cover remaining fees with PSEA
Non Small-Medium Enterprises (Non SMEs)
Small-Medium Enterprises (SMEs)
*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture subsidy
S$544 (After 50% subsidy)
S$326.40 (After 70% subsidy)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
S$641.92
S$424.32
Additional Subsidy
Companies with existing SkillsFuture Enterprise Credit (SFEC)^ can receive up to 90% additional subsidy to offset the remaining fees.
^Expiring on 30 June 2025
Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Reimbursement via Enterprise Innovation Scheme (EIS):
- Option 1: Annual tax deduction of 400%
- Option 2: Convert 20% of course fees into cash payout
Course Schedule
Certificate
Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment.
*SkillsFuture Course Page here
Course Code: TGS-2023040422
Funding Validity Period: 29 Nov 2023 – 28 Nov 2025
Our Trainers
Rachel Poo
FAQs:
What is Google Analytics?
What is the difference between Google Universal Analytics (UA) and Google Analytics 4 (GA4)?
What are the job opportunities available with a Google Analytics certification?
Can I attend the course if I do not have any digital marketing experience?
Having basic computer skills is sufficient, as the course is designed to be beginner-friendly and covers the fundamental aspects of Google Analytics. The trainers are experienced in teaching beginners, adept at delivering complex information in a patient and easily understandable manner, ensuring that you can keep up with the course.
What certificates will I receive upon completing the course?
Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.
What do I need to bring when attending the course?
How do I register for the course?
You can indicate your interest here, call us at 6993 9898 or email us at [email protected] and we will get back to you as soon as possible.
WSQ Clicks To Conversions – Mastering Google Analytics
WSQ Clicks To Conversions – Mastering Google Analytics
TGS-2023040422
$424.32
(After 70% subsidy)
Claimable with SkillsFuture Credits and PSEA
Duration: 2 Days
Training Location: 116 Middle Road, ICB Enterprise House, #07-02/03/04, Singapore 188972
